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Education · Advocacy · Activism

Education, Advocacy and Activism

Free training, tools and resources for journalists, advocates, activists and campaigns, with a focus on Idaho transparency, civic data and liberty.

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📰 Training: Journalism, Activism and Advocacy

10 learning modules, 1 game. This page updates itself when items move between sections.

The craft side of the site. Journalism Training starts with Writing Articles for Dummies and runs through reporting, articles, polemics, images, data and statistics, digital safety, audio, video and social posts. The Issues and Advocacy modules here teach how to be heard in Idaho government: testifying and public comment, and running advocacy pages that grow real followers. The News Desk game drills the editing calls covered in the lessons.

In this section
  1. Journalism Training Learning Module
  2. Testifying and Public Comment in Idaho: Legislature, Counties and Planning Hearings Learning Module
  3. Advocacy Social Media Strategy: An Evidence-Based Playbook for Followers and Email Lists Learning Module
  4. Data Journalism and Basic Statistics Learning Module
  5. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated Learning Module
  6. Basic Journalism Learning Module
  7. How to Write an Article Learning Module
  8. How to Write a Polemic Learning Module
  9. Creating and Using Images in Articles Learning Module
  10. Capstone: One Story, Every Format Learning Module
  11. The News Desk Game

🎓 Journalism Training Learning Module

Free lessons with sources, a short quiz and progress saved in your browser.

Free lessons in the craft: basic journalism, writing articles and polemics, images, data and statistics, digital safety, music theory and songwriting, audio, video, ads, reels and social posts, plus a capstone. Starts with Writing Articles for Dummies, a funny step-by-step for brand-new writers. 16 courses, 112 lessons, each with a hands-on exercise and a short quiz.

What is included: 16 modules and courses
  1. Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated 10 lessons
    A funny, patient, completely practical walk from blank page to a published 600 to 900 word news or opinion article. No talent required, just the willingness to follow ten steps in order.
  2. Basic Journalism 7 lessons
    Decide what is news, find the original record, request public documents under Idaho law, interview people fairly, check claims and images, and publish without stepping into defamation.
  3. How to Write an Article 7 lessons
    Turn a pile of notes into a finished article: find the point, write the lede, pick a structure, handle numbers and quotes honestly, edit your own copy, and ship it with citations, a glossary, reader Q&A and hard-question answers.
  4. How to Write a Polemic 6 lessons
    Write a hard-hitting argument against a public decision that rests on documents, answers the other side honestly and stays on the right side of defamation law.
  5. Creating and Using Images in Articles 7 lessons
    Pick and shoot images that carry real information, use other people's images legally, label AI art honestly, and publish pictures that are captioned, accessible and stripped of private metadata.
  6. Data Journalism and Basic Statistics 9 lessons
    Find public data, build and clean a spreadsheet from scratch, and do the handful of calculations that most local stories need. Then read uncertainty honestly, avoid the classic statistical traps, and publish charts and numbers a skeptic can check.
  7. Digital Safety for Writers 9 lessons
    Build a plain-language security plan, then lock down your accounts, devices, sources, files and website so one bad day does not end your reporting. Includes what to do, in order, if you get hacked or harassed.
  8. Basic Music Theory 7 lessons
    Learn the handful of theory ideas that folk, country and protest songwriters actually use: notes, keys, chords, number charts, rhythm and the capo. By the end you can read a chord chart, move a song to a new key and tell the band what you want.
  9. Songwriting 7 lessons
    Write folk, Americana, country and protest songs that hold together: a clear form, a title worth repeating, lines that sing naturally and verses that move a story. Then demo the song, clean it up and register it.
  10. Sound Theory 5 lessons
    A guided path through the SoundStudio audio theory tutorial, with the pieces it skips: how ears judge loudness, why 48 kHz, what LUFS targets mean, which frequencies do what, and how rooms and microphones get in the way. Every lesson ends with something to measure in SoundStudio.
  11. Audio Editing and Production 7 lessons
    Record a clean voice, then edit, clean, shape and mix it in SoundStudio, duck a music bed under it, repair clicks and pops, and deliver a file at the right loudness for a podcast, a stream or a broadcast spot.
  12. Video Production 7 lessons
    Plan, shoot and edit a short news or explainer video with a phone and maybe a cheap mic, then caption it and export a file that plays right everywhere.
  13. Video and Radio Ad Development 7 lessons
    Write, cast, mix and deliver 15, 30 and 60 second video and radio spots that say one thing clearly, follow the disclosure rules for political and issue ads, and arrive at the station in the format it asked for.
  14. Video and Reels for Social Media 6 lessons
    Make short vertical videos that stop the scroll, read with the sound off, fit each platform's frame and length, and leave your computer as a clean file every app will accept.
  15. Posts and Content for Social Media 7 lessons
    Write posts that carry one point and the proof behind it, turn a single article into a week of material, keep a calendar you can actually stick to, handle comments without feeding trolls, and read your numbers for what they really say.
  16. Capstone: One Story, Every Format 4 lessons
    Take one local story from a records request all the way to a news article, a polemic, an infographic, a radio spot, a reel and a week of posts. Then grade your own work with a checklist and a portfolio rubric.
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🎤 Testifying and Public Comment in Idaho: Legislature, Counties and Planning Hearings Learning Module

Free lessons with sources, a short quiz and progress saved in your browser.

How to be heard in Idaho government: signing up and testifying at legislative committees in person, remotely or in writing, speaking at county commissions, city councils and school boards, and taking part in planning and zoning hearings where the record and the rules of a quasi-judicial hearing decide the outcome. What the law requires about public comment, what it does not, and how to prepare, deliver and follow up. A module of Issues and Advocacy Training, 10 lessons.

What is included: 10 lessons and pages
  1. Where Your Voice Counts 20 min
    A map of the places Idahoans can be heard, from legislative committees and state rulemaking to county commissions, school boards, utility cases and land use hearings, and the difference between legislative, quasi-judicial and administrative proceedings that decides how your testimony works.
  2. The Open Meeting Law and Public Comment 22 min
    What Idaho's Open Meeting Law (Idaho Code 74-201 to 74-208) guarantees about attending, notice, agendas, recording and minutes, why it gives no general right to speak, which statutes do require hearings, and how the First Amendment limits the rules a board can put on public comment.
  3. Testifying at Idaho Legislative Committees 22 min
    How Idaho legislative committees take testimony: the session calendar, how a routing slip becomes a bill with a hearing, committee agendas and pages, the online registration system for in-person, phone, Zoom and written testimony, chair discretion and time limits, House and Senate rules on decorum, the committee secretary, and the minutes that record who testified.
  4. Written Testimony, Contacting Legislators and Commenting on Rules 20 min
    How to send written testimony to an Idaho legislative committee and where it ends up, how to find and write to your own legislators, when advocacy turns into lobbying under the 2025 law in Title 74 Chapter 7, how interim committees and JFAC work for the public, and how to comment on state agency rules under Idaho Code 67-5220 to 67-5222.
  5. County Commissions and City Councils 20 min
    How Idaho counties and cities take public comment: the hearings state law requires (budgets, fee increases, plat vacations), the published budget as a ceiling, ordinance readings, real local rules from Boise, Idaho Falls, Idaho County and Camas County, how agendas are set and amended under 74-204, and how to get your item on one.
  6. School Boards 20 min
    Idaho is one of the few places where state law requires public comment: Idaho Code 33-510, as rewritten by Senate Bill 1361 (2024) and Senate Bill 1007 (2025), makes school boards hear residents at regular meetings and before acting on agenda items, bars comment on executive-session subjects, and lets residents ask for agenda items. This lesson covers the statute, a real ISBA-format policy, the rule against naming e…
  7. Planning and Zoning Hearings 20 min
    How Idaho land use hearings work under the Local Land Use Planning Act: what makes a hearing quasi-judicial, who gets notice and when, the order of a hearing, the standards that decide the case, hearing examiners, reading the staff report and file, and testimony a board can actually use.
  8. The Record, Standing and Ex Parte Rules 21 min
    Why the hearing record decides Idaho land use cases: judicial review on the record under the Administrative Procedure Act, who counts as an affected person, the 14-day reconsideration step a court will not excuse, comment deadlines and exhibits, ex parte contacts, bias and conflicts of interest.
  9. Preparing and Delivering Testimony 21 min
    The craft of testifying in Idaho: researching the item, building a two to five minute statement around one ask, checking your numbers, coordinating a group, handouts and slides under local rules, testifying remotely, decorum and what gets a speaker removed, recording, accessibility, and speaking as an official versus a resident.
  10. Follow-Up and the Long Game 21 min
    What to do after you testify in Idaho: read the minutes and the written decision, request comment logs and emails, follow up with officials without creating ex parte problems, track a bill through the second chamber and the governor, keep reconsideration and appeal deadlines, build working relationships with staff, measure whether testimony changed anything, and keep it lawful and civil.
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📣 Advocacy Social Media Strategy: An Evidence-Based Playbook for Followers and Email Lists Learning Module

Free lessons with sources, a short quiz and progress saved in your browser.

A graduate-level playbook for running several advocacy pages across many platforms: how feeds rank content, what the research says spreads and persuades, platform-by-platform rules and benchmarks, the multi-page architecture, growing real followers, building an email list you own, measurement and experiments, the law and ethics of persuasion, and a complete worked 12-month plan. Every strategy rests on cited studies, platform documents and benchmark data. A module of Issues and Advocacy Training, 10 lessons.

What is included: 10 lessons and pages
  1. How Attention Is Allocated: Feed Ranking and the Science of What Spreads 45 min
    How Facebook, Instagram, X, TikTok and YouTube decide what to show, in their own published words and code; what the peer-reviewed research says about which content spreads and why; what the 2020 Facebook and Instagram experiments found when the feed was changed; and how an advocacy page can earn distribution without running on outrage.
  2. Audience and Theory of Change: Who Must Act, What They Must Believe, and Who Reaches Them 44 min
    The diffusion and influence research an advocacy page should be built on (two-step flow, weak ties, complex contagion, the 61-million-person voting experiment, influentials versus ordinary spreaders), the 2025 Pew data on where Americans actually are by platform, age and community type, and a how-to for writing a theory of change, mapping audiences, building data-grounded personas and deriving a measurement plan fro…
  3. Platform by Platform: Audiences, Ranking, Rules and Benchmarks for Advocacy 48 min
    Facebook Pages and Groups, Instagram, Threads, X, Bluesky, TikTok, YouTube, LinkedIn, Nextdoor, Reddit and Substack Notes, each with its 2025 Pew audience, what its ranking favors, how it handles links, its civic and political content rules and ad rules, what it is good and bad for in advocacy, and verified engagement benchmarks with the method stated; ends with a decision table for which platforms an Idaho advocacy…
  4. The Multi-Page Architecture: Running a Network of Advocacy Pages Without Breaking the Rules 38 min
    How to run a main voice page plus issue, coalition and chapter pages across platforms: hub-and-spoke versus network models with the diffusion evidence, what Meta, X, Bluesky and TikTok allow for networks of accounts, the transparency and disclosure each requires, how a boosted post becomes a reportable expenditure under Idaho law, and the naming, asset, cadence and role systems that keep several pages honest and ali…
  5. Content Science: What to Post, in What Form, How Often, and How to Know 40 min
    The evidence on format, hooks, captions, narrative, humor, documents, calls to action and comment-driven reach, with effect sizes and sample sizes; what the benchmark data does and does not support on frequency and timing; headline research including the negativity and curiosity findings; and how to run an honest A/B test on a page whose numbers are small.
  6. Growing Followers: Collaboration, Shares, Paid Reach and Why Fake Growth Costs You 40 min
    What the evidence supports for growing a real following: collaborations and cross-promotion, commenting where larger audiences gather, lives and events, series, shares as the engine; what paid boosting buys per dollar and the authorization, disclaimer and Idaho reporting rules that come with it on each platform; how to spot and refuse fake followers; and a 90-day plan with weekly targets derived from published growt…
  7. Email Lists: The Owned Audience 42 min
    Why an email list outperforms a social following for action, with the M+R, Mailchimp and Campaign Monitor benchmarks and the Apple Mail Privacy Protection caveat; how to build one with lead magnets, signup placement, QR codes and a social-to-email funnel; double opt-in, hygiene, segmentation, welcome sequences, send frequency and the one subject-line finding that replicates; SPF, DKIM, DMARC and the 2024 Gmail and Y…
  8. Measurement and Experiments: From Impression to Action Without Fooling Yourself 42 min
    How to measure an advocacy page honestly: the funnel from impression to action, which metrics match which objective, what Meta, YouTube, TikTok and Bluesky actually report, UTM tagging, the hard limits of attribution, a weekly spreadsheet dashboard, pre-registered experiments with real sample size arithmetic, holdouts for paid tests, survey methods, and how to report results to a board.
  9. Persuasion, Ethics and Law: What Moves People, What Does Not, and Where the Lines Are 44 min
    What field experiments say campaign communication can and cannot do (Kalla and Broockman, Coppock, Hill and Vavreck, Broockman and Kalla, Gerber, Green and Larimer), what that implies for an advocacy page's goals, the science of prebunking, accuracy nudges and corrections, and the law: defamation after New York Times v. Sullivan, Idaho's synthetic media election statute, the FTC Endorsement Guides, platform rules on…
  10. Operations and the Plan: Running a Page Network for Twelve Months 46 min
    The operating system for a multi-page advocacy network: editorial calendar with cadence from benchmark data, roles and permissions across pages, an approval workflow that builds in the law from lesson 09, a brand and voice guide, a crisis protocol grounded in the crisis communication experiments, account security with the numbers from Google's hijacking research, burnout and sustainable cadence, budgets at three sca…
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📊 Data Journalism and Basic Statistics Learning Module

Free lessons with sources, a short quiz and progress saved in your browser.

Find public data, build and clean a spreadsheet from scratch, and do the handful of calculations that most local stories need. Then read uncertainty honestly, avoid the classic statistical traps, and publish charts and numbers a skeptic can check. A module of Journalism Training, 9 lessons.

What is included: 9 lessons and pages
  1. Finding the Data Before You Need It 16 min
    Know which federal, state and local agencies publish which numbers, how to read an American Community Survey margin of error, and how to ask for a database through a records request.
  2. Spreadsheets From Zero 18 min
    Rows, columns, sorting, filtering and the formulas a reporter uses every week, worked on a small invented county checkbook.
  3. Pivot Tables: Answering Who, How Much and How Often 15 min
    Use COUNTIFS, SUMIFS and pivot tables to group thousands of rows by vendor, department or month in a few clicks.
  4. Cleaning Data: The Unglamorous 80 Percent 17 min
    Fix inconsistent names, broken dates, numbers stored as text, duplicate rows and stray totals, and pull tables out of PDFs with Tabula.
  5. The Statistics That Matter in Local Stories 18 min
    Mean versus median, percent versus percentage points, rates per 1,000 or 100,000, inflation adjustment, small-number traps and the average of averages.
  6. Uncertainty: Samples, Margins of Error and Significance 18 min
    Read polls and surveys honestly: what a margin of error covers, why a lead needs about twice the margin, what confidence intervals and statistical significance mean, and what they do not.
  7. Correlation, Causation and the Traps Between Them 17 min
    Tell correlation from causation, find the confounder, recognize regression to the mean, and work through Simpson's paradox with a real table.
  8. Charts and Maps That Tell the Truth 16 min
    Pick the chart that fits the data, set honest axes, map rates instead of counts, and build it free in Datawrapper.
  9. Checking Your Numbers and Writing Them Up 16 min
    Audit every number before publication, round honestly, keep paragraphs readable, show your method and publish the data so readers can check you.
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📘 Writing Articles for Dummies: A Step-by-Step for the Unimaginative and Uneducated Learning Module

Free lessons with sources, a short quiz and progress saved in your browser.

A funny, patient, completely practical walk from blank page to a published 600 to 900 word news or opinion article. No talent required, just the willingness to follow ten steps in order. A module of Journalism Training, 10 lessons.

What is included: 10 lessons and pages
  1. Before You Type a Single Word 9 min
    Figure out what your article is for, who will read it, and the one point it makes, before your fingers touch the keyboard.
  2. Finding Something Worth Writing About 10 min
    Turn a vague topic into an actual story, and learn why boring public records and meetings are where the good stuff hides.
  3. Gathering Stuff: Notes, Documents and Quotes 11 min
    Take notes you can still read tomorrow, get real quotes from real people, record interviews legally, and track where every single fact came from.
  4. The Lede, or How Not to Lose the Reader by Sentence Two 10 min
    Write a first sentence that tells the reader what happened and why they should care, and stop writing the kind that make them leave.
  5. The Middle Part Nobody Plans 11 min
    Build the body of the article: the nut graf, the inverted pyramid, the order of paragraphs, and the one-idea-per-paragraph rule.
  6. Quotes, Numbers and Other Things Beginners Mangle 11 min
    Attribute quotes cleanly with 'said', make numbers readable, do per-person math, and round without fibbing.
  7. Write the Ugly First Draft Already 9 min
    Beat procrastination, draft the whole article fast from your outline, and keep your inner editor out of the room until you're done.
  8. Editing: Murdering Your Darlings 12 min
    Cut the draft down to its best words using the read-aloud test, a filler-word hunt, a cliche purge, and a sweep for robot-sounding phrasing.
  9. Headlines, Photos and the Boring Stuff That Makes It Look Professional 11 min
    Write an honest headline, add a photo with a real caption and credit, strip location data from the image file, and finish with links and a sources list.
  10. Hitting Publish Without Hitting a Lawsuit 13 min
    Run the accuracy check, give the other side a fair chance to respond, learn defamation basics in plain words, know how to correct mistakes, and use the final checklist.
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📘 Basic Journalism Learning Module

Free lessons with sources, a short quiz and progress saved in your browser.

Decide what is news, find the original record, request public documents under Idaho law, interview people fairly, check claims and images, and publish without stepping into defamation. A module of Journalism Training, 7 lessons.

What is included: 7 lessons and pages
  1. What Makes Something News 11 min
    Sort real news from noise using a short set of tests editors have used for a century.
  2. Primary Records and Finding the Original 12 min
    Trace a claim back to the document, data or recording it came from, and report from that instead of from someone's retelling.
  3. Public Records Requests in Idaho 15 min
    Write a records request that gets answered, and know your deadlines, fees and appeal rights under the Idaho Public Records Act.
  4. Open Meetings Law in Idaho 13 min
    Know when Idaho public bodies must meet in the open, what notice and agendas they owe you, when they can close the door, and what happens when they break the rules.
  5. Interviewing and the Ground Rules 14 min
    Prepare for an interview, record it legally under Idaho's one-party consent law, and set clear terms for on the record, off the record and background.
  6. Verifying Claims, Photos and Video 15 min
    Check a claim, an image or a video before you repeat it, using reverse image search, metadata, basic geolocation and monitored feeds.
  7. Fairness, Corrections and Defamation Basics 16 min
    Attribute clearly, give people a real chance to respond, fix mistakes in the open, and understand the defamation rules that apply to everyone who publishes.
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📘 How to Write an Article Learning Module

Free lessons with sources, a short quiz and progress saved in your browser.

Turn a pile of notes into a finished article: find the point, write the lede, pick a structure, handle numbers and quotes honestly, edit your own copy, and ship it with citations, a glossary, reader Q&A and hard-question answers. A module of Journalism Training, 7 lessons.

What is included: 7 lessons and pages
  1. Find the Story in Your Notes 12 min
    Sort a messy pile of notes, find the one thing that matters most, and write it down as a single sentence you can test every paragraph against.
  2. Ledes That Earn the Second Paragraph 14 min
    Write hard news, delayed and anecdotal ledes, know when each one fits, and repair the weak ledes everyone writes on the first try.
  3. Structure: Pick the Shape Before You Pour 15 min
    Use the nut graf, inverted pyramid, hourglass, narrative and explainer forms, and match each one to the story in front of you.
  4. Documents, Numbers and Quotes on the Page 16 min
    Get percent and percentage points right, compare places fairly with per-capita math, adjust for inflation, read a budget without being fooled, and quote people accurately.
  5. Headlines and Subheads 11 min
    Write headlines that state the news in plain words, keep them honest, and use subheads that let readers find their way through a long piece.
  6. Edit Your Own Copy 15 min
    Edit your draft in passes: facts first, then structure, then sentences, then the phrasing that makes writing sound machine-made.
  7. The Publishing Package 18 min
    Ship the article with citations and links, an honest infographic, a short glossary, a reader Q&A and an Interrogatories section that answers the hardest questions an opponent would ask.
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📘 How to Write a Polemic Learning Module

Free lessons with sources, a short quiz and progress saved in your browser.

Write a hard-hitting argument against a public decision that rests on documents, answers the other side honestly and stays on the right side of defamation law. A module of Journalism Training, 6 lessons.

What is included: 6 lessons and pages
  1. What a Polemic Is, and Where It Came From 12 min
    How a polemic differs from a news story, an editorial and an op-ed, and what four famous ones teach about the form.
  2. One Target, One Claim, and the Paper to Prove It 14 min
    Narrow your anger to a single target and a single checkable claim, then build the case from records so the heat rests on evidence.
  3. Answering the Other Side: Steelmanning and Interrogatories 13 min
    Find the strongest version of the opposing argument, answer it honestly, and use an Interrogatories section to take the hardest questions head on.
  4. Tone, Sarcasm, Satire and Ridicule 12 min
    When sharp humor and contempt make a polemic land, and when they cost you the reader you were trying to win.
  5. Hard Commentary vs. Defamation 15 min
    Where U.S. law draws the line between protected opinion and a provably false statement of fact, and the fairness habits that keep a polemic on the right side of it.
  6. Worked Example: The 31-Second Vote 16 min
    A full polemic built from scratch about an invented town council, shown first as an outline and then as an excerpt with notes on each choice.
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📘 Creating and Using Images in Articles Learning Module

Free lessons with sources, a short quiz and progress saved in your browser.

Pick and shoot images that carry real information, use other people's images legally, label AI art honestly, and publish pictures that are captioned, accessible and stripped of private metadata. A module of Journalism Training, 7 lessons.

What is included: 7 lessons and pages
  1. Images That Carry Information 11 min
    Choose pictures that prove, locate or show something, and skip the ones that only decorate.
  2. Shooting Your Own Photos With a Phone 12 min
    Get usable light, clean framing and legible documents out of the phone already in your pocket.
  3. Rights and Licensing: Whose Picture Is It? 15 min
    Learn when you can use an image you did not make: public domain, Creative Commons, federal government works, fair use and screenshots.
  4. AI-Generated Images: Illustration, Never Evidence 12 min
    Use AI images as clearly labeled illustration, never as documentary proof, and pick the right ImageStudio size for the job.
  5. Captions, Credits and Alt Text 11 min
    Write the three small pieces of text that make an image honest, credited and readable by everyone.
  6. Infographics and Charts That Read in Five Seconds 13 min
    Build charts with one message, honest axes, a source line and colors everyone can read.
  7. Before Publishing: Metadata, Rights Line, Size and Format 12 min
    Strip hidden location data, add a small rights line, and export each image at a sensible size and format.
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📘 Capstone: One Story, Every Format Learning Module

Free lessons with sources, a short quiz and progress saved in your browser.

Take one local story from a records request all the way to a news article, a polemic, an infographic, a radio spot, a reel and a week of posts. Then grade your own work with a checklist and a portfolio rubric. A module of Journalism Training, 4 lessons.

What is included: 4 lessons and pages
  1. From Records Request to News Article 20 min
    Follow one invented county road contract from a tip to a records request, an evidence table and a finished news article with its full package.
  2. The Polemic Version and the Infographic 18 min
    Turn the road contract news story into an argument with a claim, a concession and a remedy, then build one honest chart that carries the central number.
  3. A 30-Second Radio Spot and a 45-Second Reel 18 min
    Script the road contract story for the ear and for a phone screen: a two-voice radio spot with a sponsor tag, and a vertical reel with captions built to work with the sound off.
  4. A Week of Posts, a Self-Review and a Portfolio Rubric 20 min
    Plan seven days of social posts that keep the road contract story alive without repeating it, then check every piece with one checklist and score the whole set on a five-part rubric.
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📰 The News Desk Game

A browser game built on the lessons; every answer links back to where it is taught.

You are the editor. Ten stories and decisions per round from the Journalism Training: run it, hold it and fix it first, or spike it. Three levels, 60 scenarios on verification, fairness, defamation, records, meetings, quotes, numbers, headlines, images, ethics and digital safety.

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