Video and advertising
馃摵 Video and Radio Ad Development
Write, cast, mix and deliver 15, 30 and 60 second video and radio spots that say one thing clearly, follow the disclosure rules for political and issue ads, and arrive at the station in the format it asked for.
- 1One Ad, One MessageBoil an ad down to a single thought, name the person it is for, and decide the one thing you want that person to do when it ends.12 min
- 2Structures for :15, :30 and :60 SpotsBudget words by length, then build the spot on one of four shapes that work: problem-agitate-solve, testimonial, contrast and story.15 min
- 3Writing for the Ear and the EyeRadio copy has no pictures to lean on and video copy should not repeat its pictures. Learn the habits that make each one work.13 min
- 4Two-Column Scripts with TimingLay out a video spot as a timed two-column AV script and a radio spot as a timed audio script, using a full invented :30 of each.16 min
- 5Voices, Music Beds and Sound DesignCast and direct a voice (human or AI), get consent and disclose AI use honestly, then build a licensed music bed that ducks under the voice and lands at the right loudness.16 min
- 6Political and Issue Ad RulesThe disclosure rules for political and issue ads on broadcast and online: FCC sponsorship identification and the political file, federal 'stand by your ad' statements, Idaho's attribution and synthetic media laws, equal time and lowest unit charge, and where AI disclosure rules stand as of October 2026.18 min
- 7Delivering Spots to Stations and PlatformsHit exact length to the frame, meet broadcast loudness, build a slate, label files with a unique code and send each outlet exactly what its spec sheet asks for.15 min