Lesson 7 of 7 · about 16 minutes
Fairness, Corrections and Defamation Basics
You'll be able to
- Attribute facts and claims so readers know who said what
- Ask for comment in a way that is fair and documented
- Write and place a correction
- Explain truth, opinion, and the actual malice and negligence standards from New York Times v. Sullivan and Gertz v. Robert Welch
Fairness and defamation law are two halves of the same habit. Fairness is what you owe the people you write about. Defamation law is what happens when someone thinks you didn't pay it. Writers who attribute carefully, ask for comment for real and fix mistakes in the open rarely end up anywhere near a libel claim.
Attribution
Every fact that isn't common knowledge or your own direct observation needs a source the reader can see. "The district spent $310,000 on the project" needs "according to the district's 2026 budget." "The meeting lasted three hours" can stand alone if you were there.
- Use "said." Not claimed, admitted, insisted or confessed unless those words are literally accurate. "Admitted" implies guilt. "Claimed" implies doubt. Both are opinions slipped into news.
- Attribute claims, not facts you've confirmed. If you have the document, state the fact and cite the document. Hedging a confirmed fact with "allegedly" muddies it.
- Name the source whenever you can. Anonymous sources are for when a named source would face real harm and the information matters. Tell readers why the source wasn't named.
- Attribute allegations precisely. "A lawsuit filed Tuesday alleges" is accurate. "The lawsuit shows" is not. A complaint is one side's account.
Asking for comment
If your story says something negative about a person or organization, they get a real chance to respond before it runs. The SPJ Code of Ethics puts it as "diligently provide fair opportunity for subjects of news coverage to respond to criticism or allegations of wrongdoing."
A real chance means:
- Specifics. Tell them what the story will say. "We're writing about the contract" isn't enough. "The story will report that the district paid $190,000 more than the low bid and that the winning contractor's owner donated to two board members" is.
- Time. Enough for the seriousness of the claim. For a significant allegation, a day or more is normal. For breaking news, hours. Fifteen minutes before deadline is theater.
- More than one channel. Email and phone. Leave a voicemail. Note the times.
- Fair use of the answer. Include their response near the allegation, not in the last paragraph. If they declined or didn't respond, say exactly that and when you asked.
Example: a comment request
Subject: Request for comment, story on Route 9 contract Commissioner Lindqvist, I'm writing a story for publication Thursday morning. It will report that: - The board awarded the Route 9 overlay to Valdez Paving at $1.61 million when the low bid was $1.42 million. - Valdez Paving's owner gave $1,000 each to your campaign and Commissioner Adair's in 2025, per state finance reports. I'd like your response to both points. I can take it by phone at [number] or by email. To include it, I'll need to hear from you by 3 p.m. Wednesday.
Corrections
You'll make mistakes. Everyone who publishes does. The SPJ Code tells journalists to own their mistakes and correct them promptly and prominently. What separates trusted writers from the rest is how they handle errors.
- Fix the error in the text.
- Add a dated note at the top or bottom saying what was wrong and what's right. "Correction, Oct. 12, 2026: An earlier version of this story gave the bond amount as $22 million. It is $2.2 million."
- Don't repeat a defamatory error in the correction in a way that spreads it again. State what's right.
- If you shared the story on social media, post the correction there too.
- A clarification is for something that was technically accurate but misleading. Use the same visible note.
Silent edits erode trust when readers notice, and they do notice. Screenshots last forever.
Defamation basics
This section is general education about how defamation law works in the United States. It names the cases and statutes so you can read them yourself.
Defamation is a false statement of fact, published to someone other than the subject, that harms the subject's reputation, made with the required level of fault. Written or recorded, it's libel. Spoken, it's slander. In Idaho, a suit for libel or slander generally must be filed within two years (Idaho Code 5-219).
Truth
A true statement isn't defamatory, however much it hurts. This is why the records lessons matter. When you can point to the budget line, the deed or the vote tally, you're standing on truth. Substantial truth counts: small errors that don't change the sting usually don't make a statement false.
Opinion
Pure opinion that can't be proven true or false is protected. "The board's decision was shortsighted" is opinion. But the Supreme Court held in Milkovich v. Lorain Journal Co. (1990) that there's no blanket opinion privilege. A statement that implies a provably false fact isn't saved by "I think." "In my opinion, the treasurer stole $40,000" is a factual accusation with a costume on.
Public officials and public figures
In New York Times Co. v. Sullivan (1964), the Supreme Court held that a public official suing over statements about official conduct must prove the statement was made with "actual malice," which the Court defined as knowledge that it was false or reckless disregard of whether it was false. Actual malice is about what you knew or suspected about the truth when you published. Hostility toward the subject, by itself, doesn't prove it. In Curtis Publishing Co. v. Butts (1967), the Court extended a similar standard to public figures who aren't officials.
Who counts as a public figure? People with broad fame or power, and people who have voluntarily stepped into a particular public controversy, for that controversy. The mayor is a public official. A business owner who leads a public campaign against a zoning change may be a limited-purpose public figure on that zoning fight, but not on her divorce.
Private individuals
In Gertz v. Robert Welch, Inc. (1974), the Court held that states may set their own fault standard for private plaintiffs, as long as they don't impose liability without fault. Many states use negligence: did the writer fail to use reasonable care? Gertz also held that private plaintiffs can't recover presumed or punitive damages without showing actual malice.
For a working writer it comes down to this: the lower the person's public profile, the more careful you have to be, because a jury may only need to find that you were careless.
What gets writers in trouble
- Stating an allegation as fact. "Is under investigation" when the truth is "a resident filed a complaint."
- Headlines and social posts that say more than the story does.
- Photo captions that put the wrong person next to an accusation.
- Repeating someone else's defamatory claim. "He said it, not me" generally doesn't protect you.
- Ignoring evidence that a claim is false. Deliberately avoiding the truth can count as reckless disregard.
Try it
- Take a draft of your own, or any short local news story, and mark every fact. Mark each as observed, documented (name the record) or attributed (name the person).
- Find any verb like claimed, admitted or insisted and replace it with "said" unless the stronger verb is literally accurate.
- For the most serious negative statement in the piece, write a comment request using the example above as a model. Include the specific claims and a deadline.
- Write a sample correction for an invented error in the piece. Keep it to two sentences.
- Draft it all in Writing Studio if you want a clean workspace.
Checklist
- Every non-obvious fact has visible attribution.
- "Said" unless a stronger verb is literally accurate.
- Allegations attributed to their source. Lawsuits "allege."
- Specific comment requests sent by more than one channel, with reasonable time, and the response placed fairly.
- Headline, caption and social post say no more than the story supports.
- Corrections visible, dated and specific.
- Notes, recordings and records kept after publication.
Pictures, Numbers and Infographics
Trust in the news fell to the lowest level Gallup has measured in 2025 and recovered only partway in 2026, while requests for government records keep setting records. Both facts make the same case for the methods in these lessons: show readers the original record, name who said what, and fix mistakes in the open.
By the numbers
- 28%: share of U.S. adults with a "great deal" or "fair amount" of trust in newspapers, television and radio to report the news fully, accurately and fairly, in September 2025. It was the first reading below 30%. Gallup, 2025
- 68% to 72%: the same measure when Gallup first asked it in the 1970s. Gallup, 2025
- 33%: the same measure in September 2026, up 5 points from the 2025 low. Gallup, 2026
- 70%: share who said they had "not very much" trust (36%) or "none at all" (34%) in 2025. Gallup, 2025
- 30%: overall trust in news among people surveyed in the United States, down 2 points from the year before. Trust in the news they use themselves was 46%. Reuters Institute Digital News Report, 2025
- 73%: share in the United States concerned about telling what is true from what is false in news online, tied with Africa for the highest level in the survey. Reuters Institute, 2025
- 1,707,197: Freedom of Information Act requests received by federal agencies in fiscal year 2025, a record and a 13.7% jump over the year before. Agencies processed a record 1,635,055. U.S. Department of Justice, Office of Information Policy, 2026
- 32,059: administrative appeals of FOIA decisions filed in fiscal year 2025, the step a requester takes after a denial, up 59.38%. Agencies processed 23,108. U.S. Department of Justice, 2026
Current: In the News
News coverage
- "U.S. Media Trust: Edges Up From Record Low", Gallup, September 29, 2026. The newest reading of the trust measure charted on this page: 33% in 2026, up from 28% in 2025.
- "Idaho judge dismisses defamation suit brought by Michael Boren over 'neglect' of case", Idaho Capital Sun, June 30, 2026. An Idaho defamation case brought by a public official against critics, dismissed for inactivity without a ruling on the merits.
External resources
- "Summary of Fiscal Year 2025 Annual FOIA Reports Published", U.S. Department of Justice, Office of Information Policy, July 2, 2026. The newest federal records numbers: another record year of requests.
Check yourself
1. Under New York Times Co. v. Sullivan (1964), what must a public official prove to win a libel suit over a statement about official conduct?
Sullivan set the actual malice standard. It's about the writer's knowledge of falsity, not ill will.
2. What did Gertz v. Robert Welch (1974) decide about private individuals?
Gertz let states set the fault standard for private figures, commonly negligence, but barred liability without fault. Presumed or punitive damages still require actual malice.
3. Which statement is most likely protected as opinion?
Milkovich v. Lorain Journal (1990) held that adding 'in my opinion' doesn't protect a statement that implies a provably false fact. Calling a decision shortsighted can't be proven true or false.
4. You ask a county commissioner for comment at 4:45 p.m. for a story you publish at 5:00 p.m. What's the problem?
Fairness means a reasonable amount of time for the seriousness of the claim. For a serious allegation that usually means a day or more, unless news is breaking.
5. What's the best way to handle a factual error you find after publishing?
The SPJ Code says to correct mistakes promptly and prominently. A visible, dated note keeps your record honest.
6. In Idaho, how long does a person generally have to file a libel or slander suit?
Idaho Code 5-219 sets two years for actions for libel or slander.
Terms in this lesson
- Attribution
- Telling readers where a fact, quote or claim came from.
- Defamation
- A false statement of fact, published to others, that harms someone's reputation. Libel if written or recorded, slander if spoken.
- Actual malice
- Publishing with knowledge that a statement was false or with reckless disregard of whether it was false. The test is knowledge of falsity, and hostility alone doesn't meet it.
- Public figure
- A person with general fame or power, or one who has stepped into a particular public controversy, who must prove actual malice to win a defamation case.
- Negligence
- Failing to use reasonable care, such as not checking a fact a careful writer would have checked.
- Correction
- A published note fixing a factual error, saying what was wrong and what is right.
Sources
- New York Times Co. v. Sullivan, 376 U.S. 254 (1964) checked 2026-10
- Curtis Publishing Co. v. Butts, 388 U.S. 130 (1967) checked 2026-10
- Gertz v. Robert Welch, Inc., 418 U.S. 323 (1974) checked 2026-10
- Milkovich v. Lorain Journal Co., 497 U.S. 1 (1990) checked 2026-10
- Idaho Code 5-219, two-year limitation including libel and slander checked 2026-10
- SPJ Code of Ethics checked 2026-10