Lesson 7 of 7 · about 16 minutes
Loudness and Delivery
You'll be able to
- Explain LUFS, LKFS and true peak in plain words
- Pick a loudness target for a podcast, a streaming service or a US or European broadcast
- Measure and normalize in SoundStudio with Delivery Check and Normalize to Target LUFS
- Choose WAV, MP3 or AAC and the right settings for each destination
- Batch loudness and format conversion with StudioConverter
You finished the mix. It sounds great on your headphones. Now it has to sound right on a podcast app, a streaming service or a TV station, and each of those has its own idea of "right." The last step of every audio job is setting the overall loudness for the destination and checking the peaks. Skip it and your podcast is either a whisper next to everyone else's or so loud the app turns it down and it sounds squashed.
Peaks are not loudness
Two files can both peak at -1 dBFS and sound completely different in volume. The peak is one instant. Loudness is how loud the whole thing feels to a human, which depends on the average level and which frequencies carry the energy. The theory page explains it with pictures at Loudness: peak, RMS and LUFS.
The measure the whole industry uses comes from a standard called ITU-R BS.1770. It filters the sound roughly the way ears hear, averages over the whole piece and ignores silences. Europeans write the unit as LUFS; the US broadcast world writes LKFS. Same measurement, same numbers. The figure you hit for a whole file is its integrated loudness.
The other number is true peak, in dBTP. Digital audio is a series of samples, and the real wave that gets rebuilt on playback can swing higher between two samples than either sample is. MP3 and AAC encoders add their own overshoot. So a file whose highest sample is -0.2 dBFS can still clip on a phone. True peak measures the rebuilt wave, which is why delivery specs ask for it.
Targets by destination
These are the numbers as of October 2026. Platforms change their specs; check the linked pages before a big delivery.
| Destination | Integrated loudness | True peak | Where it comes from |
|---|---|---|---|
| Podcast (stereo) | about -16 LUFS, plus or minus 1 | no higher than -1 dBTP | Apple Podcasts audio requirements |
| Podcast (mono file) | about -19 LUFS | -1 dBTP | Common industry practice (see below) |
| Spotify music | plays at -14 LUFS by default | below -1 dBTP; below -2 if the master is louder than -14 | Spotify for Artists |
| YouTube | roughly -14 LUFS, not officially published | -1 dBTP is a safe ceiling | Third-party measurement |
| US television (ATSC A/85) | -24 LKFS, about plus or minus 2 | below -2 dBTP | ATSC A/85; FCC CALM Act rules |
| Europe TV and radio (EBU R 128) | -23.0 LUFS; plus or minus 1 LU only where hitting it is not practical, such as live | -1 dBTP maximum | EBU R 128 |
Notes on the numbers
Podcasts. Apple's spec asks for about -16 LKFS with a 1 dB tolerance and true peak not above -1 dB FS, measured per BS.1770. Most of the podcast world has settled on -16 for stereo. For a mono file, Podnews and common practice say -19 LUFS, because a mono file plays through both speakers and sounds about as loud as a -16 stereo file. Sources do not fully agree here: an Audio Engineering Society document, TD1008, recommends -18 LUFS for speech streams. -16 stereo is the safe choice for a podcast feed today.
Streaming music. Spotify's help page says it adjusts tracks to -14 LUFS, with Loud (-11) and Quiet (-19) settings for Premium listeners, and asks for true peak below -1 dBTP. A master much louder than -14 just gets turned down, and loses its punch for nothing. YouTube does not publish its number; independent measurements put it around -14.
US broadcast. The CALM Act made the FCC require TV stations, cable and satellite providers to follow ATSC's A/85 recommended practice for commercials. The FCC rule (47 CFR 73.682(e)) incorporates the 2013 edition. ATSC released a revised A/85 on July 15, 2026, which adds guidance for streaming; its target for delivered content stays at -24 LKFS, with true peak kept below -2 dBTP. Stations often send their own spec sheet. When they do, it wins.
Measuring and normalizing in SoundStudio
All of this is in the Enhance tab. Like everything in SoundStudio, nothing happens until you press a button.
- Delivery Check. Pick a target: TV US (ATSC A/85), TV and radio Europe (EBU R128), Podcast, Music streaming, Social video or Custom. Click Check. It measures integrated loudness, true peak, sample peak, loudness range and the loudest 3 seconds, says pass or fail, and tells you how many dB to move. It changes nothing.
- Press Use this target in LUFS Normalization to copy that target into the normalization slider.
- Normalize to Target LUFS. With Use limiter unticked (the default), it stops short of the target if going further would push peaks past -1 dB, and tells you where it stopped. Tick Use limiter to reach the target with the limiter holding peaks at -1 dB.
- Run Delivery Check again to confirm.
If the target is -24 with -2 dBTP, normalizing down is easy and peaks drop with it. If the target is -16 and your voice is very peaky, normalizing up may hit the peak limit first. That is a sign to revisit compression from lesson 4, not to crush it with a limiter. A Limiter in the Dynamics tab is a safety net for the last dB or two, nothing more.
Tracks matter here too. Delivery Check's As it would export setting mixes your tracks the way Export does and only counts Volume Pins you have applied. Measure the mix, not just the voice track.
Formats
Work in WAV the whole way, and make a lossy file once, at the end. Every MP3 encode throws away a little more; editing an MP3 and saving it as MP3 again stacks the damage. The theory page has the sizes at File formats.
- Your master: WAV, 24-bit, at your project rate (48 kHz). SoundStudio's Export offers WAV 16-bit, WAV 24-bit or MP3 at 128 to 320 kbps.
- Podcast feed: Apple, as of October 2026, recommends MP3 stereo at 128 to 256 kbps (mono 96 to 128) at 44.1 or 48 kHz, and says it strongly prefers AAC for RSS feeds. Most hosting services accept MP3 and many convert for you.
- Broadcast: whatever the station asks for, usually WAV at 48 kHz, 16 or 24-bit.
- Video: 48 kHz WAV into your video editor. Let the video export make the AAC.
Batches with StudioConverter
When you have a dozen episodes or a stack of spots to deliver, do the loudness and format step in StudioConverter. Its Convert audio tab has a Make it this loud setting with targets of -14, -16, -19, -23 and -24 LUFS (or Off), and a -1 dBTP peak limit by default. It measures each file first, then sets the level in a second pass. It outputs MP3, AAC (.m4a), WAV, FLAC and others, and it runs the whole queue with the same settings. It never overwrites the original.
Mind the peak limit: StudioConverter's default is -1 dBTP, while A/85 wants below -2. For a US broadcast spot, check the result in SoundStudio's Delivery Check with the TV US target before you send it.
Example: one piece, three destinations
A 60-second spot for the invented Calder Basin road bond campaign needs a podcast ad version, a social video version and a US TV version.
- Master: 48 kHz, 24-bit WAV, mixed and ducked, measuring -19.4 LUFS, -5.1 dBTP.
- Podcast ad: normalize to -16 LUFS. Delivery Check: -16.0 LUFS, -1.7 dBTP, pass. Export MP3 at 192 kbps.
- Social video: -14 LUFS with Use limiter ticked; WAV into the video editor.
- US TV: normalize to -24. Delivery Check with TV US: -24.0 LKFS, -9.7 dBTP, pass. Export WAV 48 kHz, 24-bit, as the station's sheet asks.
Checklist
- Know the destination and look up its current spec (or the station's sheet)
- Measure the full mix with Delivery Check
- Normalize to the target; confirm true peak is under the limit
- Export the master as 24-bit WAV and keep it
- Make the MP3 or AAC once, from the WAV
- Listen to the delivered file on a phone before you send it
Try it
- Open your mixed voice-and-music file from lesson 5 in SoundStudio.
- Enhance tab: run Delivery Check with the Podcast target. Write down the integrated loudness and true peak.
- Use this target in LUFS Normalization, then Normalize to Target LUFS. Run Delivery Check again until it passes.
- Export a 24-bit WAV master and an MP3 at 192 kbps.
- Now run Delivery Check with TV US on the master. Normalize a copy to -24 and confirm it passes the -2 dBTP limit.
- Load three or four of your practice WAVs into StudioConverter, set Make it this loud to -16 LUFS, output MP3, and run the batch. Compare the results by ear: they should all play at the same volume.
Pictures, Numbers and Infographics
Spoken audio reaches more people every year, and every destination asks for a different loudness. The numbers below come from Pew Research Center surveys and from the published delivery specs this module uses.
By the numbers
- 54%: of U.S. adults listened to a podcast in the past 12 months in 2025, up from 49% in 2022. Pew Research Center, Podcasts and News Fact Sheet, 2025
- 67% vs. 33%: podcast listening in the past year among adults ages 18 to 29, compared with adults 65 and older (2025). Pew Research Center, 2025
- 32%: of U.S. adults get news from podcasts at least sometimes (10% often), up from 22% in 2020. Pew Research Center, 2025
- 44%: of U.S. adults get news from radio often or sometimes; 11% say often (August 2025 survey). Pew Research Center, News Platform Fact Sheet, 2025
- -23.0 LUFS: target programme loudness for broadcast under EBU R 128, with true peak no higher than -1 dBTP. EBU R 128, 2023 revision
- -16 dB LKFS: Apple's recommended podcast loudness, plus or minus 1 dB, with true peak no higher than -1 dB FS. Apple Podcasts audio requirements
- -14 dB LUFS: the level Spotify normalizes tracks to at its default setting. Spotify for Artists, loudness normalization
Check yourself
1. As of October 2026, what loudness does Apple ask podcasters to target?
Apple's audio requirements page gives about -16 LKFS with a 1 dB tolerance, true peak not above -1 dB FS, measured per ITU-R BS.1770.
2. What is the difference between LUFS and LKFS?
EBU documents say LUFS and ATSC documents say LKFS. A reading of -24 on one is -24 on the other.
3. Your song measures -9 LUFS integrated. Spotify's default normalization is -14 LUFS. What happens on Spotify with normalization on?
Normalization turns loud tracks down to the target. Mastering much louder only costs punch.
4. A spot is going to a US TV station that follows ATSC A/85. What should you deliver unless the station's spec says otherwise?
A/85 recommends a -24 LKFS target and true peak below -2 dBTP. Always follow a station's own spec sheet when it gives one.
5. Why measure true peak instead of just sample peak?
True peak reconstructs the wave between samples. Lossy encoders and playback converters can overshoot sample peaks.
6. What is the right order for making a podcast MP3?
Lossy formats lose a little at every encode. Work in WAV and make the MP3 last, once.
Terms in this lesson
- LUFS / LKFS
- Loudness Units relative to Full Scale. The ITU-R BS.1770 measure of how loud audio sounds to people, averaged over the whole piece.
- Integrated loudness
- The loudness of a whole file, from start to end, with silences gated out.
- True peak (dBTP)
- The highest point of the reconstructed waveform, including overshoots between samples.
- Normalization
- Changing a file's level to hit a target. Streaming services do it on playback.
- Loudness range (LRA)
- How much the loudness varies over the piece, in LU.
Sources
- Apple Podcasts for Creators: Audio requirements checked 2026-10
- Spotify for Artists: Loudness normalization checked 2026-10
- ATSC A/85:2026 Techniques for Establishing and Maintaining Audio Loudness (PDF) checked 2026-10
- ATSC news: revision to A/85 recommended practice (July 15, 2026) checked 2026-10
- 47 CFR 73.682(e), CALM Act rules for TV stations checked 2026-10
- 47 CFR 73.8000, incorporation by reference (ATSC A/85:2013) checked 2026-10
- EBU R 128 (Version 5, 2023): Loudness normalisation and permitted maximum level checked 2026-10
- Podnews: How to do loudness, the LUFS and LKFS FAQ for podcasters checked 2026-10
- Production Advice: AES TD1008 streaming loudness recommendations checked 2026-10
- Frame.io Workflow Guide: Loudness for YouTube checked 2026-10
- StudioConverter Help checked 2026-10