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Lesson 4 of 11 · about 28 minutes

Cloud, SaaS and Shared Files

You'll be able to

  • Define cloud, SaaS and the shared responsibility model in plain words
  • Name the parts of a cloud account that are always the business's job
  • Set external sharing, link sharing and guest access to sensible levels in Microsoft 365 and Google Workspace
  • Control which third-party apps can connect to company mail and files
  • Ask a vendor the right security questions before storing accounting, payroll, customer or point-of-sale data with it
  • Plan a backup of cloud data and an exit plan for each critical service
Start here. Most small businesses already run on the cloud: email, files, accounting, payroll, the customer list and the card terminal all live on someone else's computers. The provider protects its buildings and servers. You protect who can sign in, what gets shared and which apps are allowed to connect. This lesson covers the settings that matter most in Microsoft 365 and Google Workspace, the questions to ask any vendor, and the two things owners forget: a separate backup of cloud data, and a plan for leaving a service.

Lesson 2 handled the front door, the sign-in. This lesson is about the rooms behind it. Once a person is signed in to your online accounts, three things decide whether a mistake stays small: how widely files can be shared, which outside apps are connected, and whether you can get your data back if something goes wrong.

What cloud and SaaS mean for a small business

The cloud is a plain idea with a fancy name. Your data and programs run on a provider's computers, in the provider's buildings, and you reach them over the internet. SaaS, short for software as a service, is the form you meet most often: software you rent by the month and open in a browser or an app. Email, online file storage, accounting, payroll, scheduling, a customer relationship manager (a CRM, which is a customer list with notes and history) and a point-of-sale (POS) system for taking payments are all usually SaaS.

The upside is real. The provider patches the servers, keeps the power on and runs backups of its own systems, and you do not buy or maintain a server closet. The catch is that the old way of thinking, "the computer is in my office, so I control it," no longer fits. You control the account. The provider controls the machine. Mistakes now happen in settings, in sharing links and in who was given access, and most of those mistakes are quiet. Nothing crashes. Someone just sees a file they should not.

Shared responsibility: who protects what

Every major provider describes a shared responsibility model. Microsoft puts it this way on its documentation site: for all cloud deployment types, you own your data and identities. It lists what stays with the customer in every case: your data, the devices that connect, the user accounts, and access management such as multi-factor authentication. For SaaS, Microsoft says it manages the network security, the operating system and the physical layers, while customers own their data, configurations, identities and users, and share responsibility for client devices and applications. Microsoft adds that it can offer some device management tools, but you remain responsible for protecting your own endpoints (the laptops and phones people use to reach the service).

Read that as a dividing line. The provider's side is the steel and concrete. Your side is every choice a person with an admin login can make.

Who protects what in software you rent online Two columns. The provider protects buildings, servers, network and the software itself. The business protects its accounts, sign-in, sharing settings, connected apps, devices and data. The provider Your business Data center buildings Servers and storage Network inside the service The operating system The software itself Who has an account Two-step sign-in Sharing and guest settings Connected apps Laptops and phones Your data and who sees it

The common failure

Owners often assume "it's in the cloud, so it's backed up and protected." Half of that is true. The provider will keep its service running. It will not stop your own employee from sharing a client folder with the whole internet, from approving a bad app, or from deleting a library. The Microsoft Services Agreement says as much in its service availability section: it recommends that you regularly back up the content and data you store on the services. More on that below.

Microsoft 365 and Google Workspace: the settings that matter

These two suites hold the email, calendar, documents and file storage of most small offices. Menu names move around, so use the vendor pages in the Research angle for exact clicks. The decisions underneath stay the same. Make them once, write them down, and recheck every quarter.

1. Sign-in first

Everything in lesson 2 applies: named accounts, two-step sign-in on, a separate admin account, only two admins. If you have not done that, do it before anything below. A perfect sharing policy does nothing for an account the attacker can walk into.

2. External sharing and link sharing

External sharing means giving files to people outside your company. It is a normal business need. The risk is a setting that makes it too easy, or that lets one careless click expose a whole folder.

  • Microsoft 365 (SharePoint and OneDrive). In the SharePoint admin center, under Policies and then Sharing, you choose one of four levels. Anyone: links work with no sign-in at all. New and existing guests: outsiders must sign in with a work or school account, a Microsoft account, or a verification code. Existing guests: only outsiders already in your directory. Only people in your organization: external sharing off. For Anyone links you can require them to expire after a number of days you set, and limit them to view only. Microsoft's external sharing overview adds that external sharing is on by default for the whole environment, that you set it at the organization level and then at the site level, and that when the two disagree the more restrictive setting wins. Microsoft even suggests turning external sharing off globally before people start using sites, until you know how you want to use it.
  • Google Workspace (Drive and Docs). In the Admin console you set sharing by organizational unit or by group. Google says the usual way to let only some people share outside is to turn external sharing off for the top unit and on for the specific group. You can warn users before they share outside the company, block link sharing, or turn on an indicator that marks files owned by or shared with someone outside. A separate visitor-sharing option lets people share with someone who has no Google account, and it can be limited to trusted domains.

A sensible default for an office of 5 to 50: sharing with named outside people who must sign in or verify, Anyone links off or short-lived and view only, and a separate, deliberate setup for the one or two folders that truly need open links, such as a public price list.

3. Guest access

A guest is a named outsider you invite into your space: an accountant, a designer, a customer on a project. Guests are safer than Anyone links because they sign in and you can see them. They are also easy to forget. A guest invited for a 2024 project can still be in the directory in 2026 with access to a folder that now holds something different.

  • Share to a specific folder or project, not the whole drive.
  • Give the lowest permission that works. View, not edit. Edit, not owner.
  • Put guest review on the quarterly access check from lesson 2. List guests, ask who invited them, remove the ones nobody can explain.
  • When a project ends, remove the guest the same week.

4. Third-party app connections

Many websites offer "Sign in with Microsoft" or "Connect to Google." When someone clicks Allow, they hand that app a permission to read or change data in their account. This is app consent, built on a standard called OAuth, and it works without giving the app the password. That is why two-step sign-in does not stop it. The user is signed in, approves, and the stranger's app now has a standing key to the mailbox or files. Criminals use this on purpose with fake apps that look like document viewers.

  • Microsoft 365. Microsoft's user consent options are: do not allow users to consent, allow consent only for apps from verified publishers and only for permissions you classify as low impact, or allow users to consent to any permission that does not need admin approval, for any app. Microsoft says that by default all users can consent to apps for permissions that do not require administrator consent, and it recommends allowing user consent only for applications published by a verified publisher. Pair that with the admin consent workflow, which lets a user request a review instead of hitting a wall. Changes affect future consent only, so also review the existing list of connected apps and remove any you do not recognize.
  • Google Workspace. In the Admin console, under Security, then Access and data control, then API controls, you manage app access. Apps can be set to Trusted, Limited, Specific Google data, or Blocked. Apps you have not configured fall under a third-party sign-in rule, and Google's default is to allow any third-party app. The other two choices are to allow only apps that request basic sign-in information, or to allow no third-party apps until you configure them. Users can request access, and an admin approves or dismisses from a pending list.

For a small office, the tighter choice costs a few minutes a month of approving real requests and removes a whole category of takeover. Do it.

If you cannot tell what is connected to your accounts, start with the app list in each admin console. Remove anything unfamiliar or unused. Unused connections are a standing key nobody is watching.

5. Use the built-in scorecard

Microsoft offers Secure Score, found in the Microsoft Defender portal. It gives your tenant a number based on settings and behaviors, with recommended actions worth up to 10 points each. Microsoft itself says the score is not an absolute measure of how likely you are to be breached and is no guarantee. Treat it as a to-do list, not a grade. Google Workspace has a comparable security health view in its Admin console. Work through the items that match this lesson: sign-in, sharing, app consent and external forwarding.

Your other online services

Beyond the big suite, a typical small business also rents accounting, payroll, a CRM, a booking or ordering system, a POS and sometimes an industry-specific program. The sign-in and sharing questions repeat in each one.

Type of serviceWhat it holdsSettings to checkTypical mistake
Accounting and invoicingCustomer and vendor names, bank details, financial recordsNamed users with roles, two-step sign-in, alerts on bank detail changes, accountant access that can be removedOne shared login for the owner, bookkeeper and outside accountant
PayrollEmployee names, Social Security numbers, bank accounts, pay ratesFew users, dual approval for changes to bank details, two-step sign-in, notices on new employees or changed depositsWhole front office can see everyone's pay and SSN
CRM and customer listsContacts, notes, purchase historyRole-based views, export limits, remove ex-staff and ex-sales contractors the same dayEverybody can export the whole list to a spreadsheet
POS and card paymentsSales, sometimes customer names; card data should stay with the processorSeparate manager login, refund limits, alerts on voids and large refunds, current card reader softwareA shared manager code on a sticky note
Scheduling, booking, orderingCustomer contact details, appointments, sometimes health or address detailsStaff-only views, no customer data in public calendars, notification emails that do not reveal detailsA public booking calendar showing customer names
Shared spreadsheets and cloud documentsWhatever someone pasted inSensitive files in a restricted folder, no passwords or SSNs in spreadsheets, link sharing offA spreadsheet named "passwords" shared with the whole company

Lesson 9 covers payment cards and customer records in depth. For this lesson the rule is: every online service that holds money, identity or customer data gets named logins, two-step sign-in, roles, and a name on your inventory.

Keep a list of your services

You cannot protect what you forgot you bought. Write down every online service the business uses: what it is, what data it holds, who is the owner of the account, who has admin rights, how it is paid for, whether two-step sign-in is on, and where the contract and recovery codes are. A spreadsheet in a restricted folder works. This list also answers an insurer's application and, if something goes wrong, tells you who to call in the first hour (lesson 10).

Vendor risk: ask before you store data there

A vendor is anyone who touches your data or systems: the payroll service, the software company, the outside IT provider, the cloud backup company. Vendor risk means that if they get breached or fail, you suffer too. The FTC and NIST both treat service providers and supply chains as part of small business security. You cannot audit a large provider, and you do not need to. You can ask a short list of questions and read what they publish.

Vendor questions to ask (and where to look)

  1. Does the service support two-step sign-in for every user, and can I require it? Look in the product's security settings or help pages.
  2. Can I give people roles that limit what they see, and can I see a log of who did what?
  3. What does the vendor tell customers after a breach, and how fast? Look for a published security page or a clause in the contract about notice.
  4. Where does the vendor describe its own security practices? Many publish a trust or security page. Some offer an independent audit report, such as a SOC 2 report, on request. An audit report is a good sign. Its absence for a small tool is not a deal breaker.
  5. Can I export all of my data in a usable form (spreadsheet, standard files) whenever I want, and what do I pay to do it?
  6. What happens to my data if I cancel, and how long until it is deleted?
  7. Does the vendor use other companies (subprocessors) to hold or process my data, and will it tell me?
  8. Who gets admin access to my account on the vendor's side, and is it logged?

Put the answers in your service list. If a vendor cannot answer the first, fifth and sixth question in plain language, think twice about giving it payroll or customer records.

Your outside IT provider is a vendor too

A provider that manages your accounts has the keys to the building. Keep the business's own admin login (lesson 2), ask for a named account for each technician, ask the provider to turn on two-step sign-in on its own tools, and record when they were last given or lost access. If they handle your backups, ask to see a restore test, not a promise.

Back up your cloud data

This is the surprise for many owners. "Is my Microsoft 365 or Google data backed up?" The honest answer: the provider protects its service, and gives you recycle bins and limited recovery windows. It does not promise to hold your history forever, and its agreement tells you to keep your own backup.

Here is what the vendors publish. In SharePoint, deleted items are kept in recycle bins for 93 days from the time of deletion, and Microsoft keeps backups of site content for 14 more days beyond that for a full-site restore through Microsoft Support. A deleted OneDrive of a departed employee goes to a recycle bin for 93 days after a retention period, and restoring it takes PowerShell. In Google Drive, files in the trash are permanently deleted after 30 days, and an admin can recover a user's items within 25 days after the user empties the trash. Microsoft also sells an add-on called Microsoft 365 Backup, described as offering longer protection and faster recovery from events like ransomware or a mass overwrite or deletion.

Those windows cover the careless deletion you notice next week. They do not cover the deletion you notice in four months, a ransomware attack that silently encrypts synced files, or an account taken over by someone who empties everything. For those, a separate copy is the protection.

  • Choose a backup service that backs up your mail, calendar, contacts and files from Microsoft 365 or Google Workspace to a place the same admin login cannot erase. Many exist at a few dollars per user per month. Confirm the current price and features yourself.
  • Make sure the backup account has its own sign-in, with two-step sign-in, separate from the one it protects. A backup that the attacker's stolen admin password can also delete is not a backup.
  • For smaller or cheaper setups, schedule a regular export of the most critical files to an external drive or second cloud account. Lesson 3 explains the 3-2-1 backup pattern, and the same logic applies here.
  • Export your accounting, payroll and CRM data on a schedule and keep the exports in a restricted folder. Most services have a Reports or Export menu. Test that the export opens.
  • Once a year, restore one real file or mailbox from the backup. A backup you have never restored is only a hope.

Have an exit plan for each critical service

Sooner or later every service ends: the vendor is bought, raises its price, has a long outage, goes out of business, or you simply outgrow it. The exit plan is a half-page note per critical service that answers five questions. How do I export everything? In what format? How long does that take? Who has the admin login? What would I use instead, and how many days would the switch take?

An owner who never asked these questions finds out at the worst moment, usually when a service shuts down with 30 days' notice. Add a line to the service list: "Exit plan: yes/no, last exported on ____." Link it to the offboarding checklist: when a person leaves, you transfer the files they own (OneDrive and Drive files belong to the account that created them) before the account is deleted.

Common mix-ups

  • Claim: "It's in the cloud, so it's backed up automatically and forever." What the evidence shows: Providers keep recycle bins and short recovery windows, such as 93 days in SharePoint and 30 days in Google Drive trash. Microsoft's own agreement recommends you back up your content.
  • Claim: "If Microsoft or Google gets hacked, it's their fault, so I don't have to do anything." What the evidence shows: Under the shared responsibility model you own your data, accounts, settings and devices. Most small business cloud losses start with a stolen password, a sharing mistake or an approved app, all on the customer side.
  • Claim: "Sharing with a link is safe because nobody knows the link." What the evidence shows: An Anyone link works for whoever holds it. Links get forwarded, pasted in public tickets and left in old emails.
  • Claim: "Two-step sign-in protects me from every bad app." What the evidence shows: Once a user approves an app, it can use its permission without the user's password. App consent needs its own controls.

Worked example: one folder, 640 client files

Ridgeline Tax Studio is an invented business with 11 employees and about 640 individual clients. The owner shares a folder of scanned client documents with an outside contractor, using an Anyone link because it was quicker than creating a guest account. The link has no expiration. The contractor finishes in March. In October the link, forwarded years before in a public support ticket, turns up in a search by a stranger. Ridgeline cannot prove nobody opened the folder. The log shows 23 unfamiliar views over six weeks.

What does the incident cost? These are invented planning numbers, not quotes.

  • Outside IT provider: 8 hours at $120 an hour to review logs and fix sharing = $960.
  • Owner and office manager time: 30 hours combined at $45 an hour = $1,350.
  • Notification letters: 640 clients at $1.50 each for printing and postage = $960.
  • One year of credit monitoring offered to each client: 640 at $10 each = $6,400. (Many firms offer less. Costs and obligations vary, and lesson 10 explains notice.)

Total: $960 + $1,350 + $960 + $6,400 = $9,670, before any lost clients.

What would prevention have cost in year one?

  • Third-party backup of the Microsoft 365 data: 11 users x $3 a month x 12 months = $396.
  • A sharing and guest review: 3 hours at $40 an hour = $120.
  • Turn Anyone links off or set short expiry: 0 hours of extra cost, about 20 minutes of admin time.
  • Total: $396 + $120 = $516.

$9,670 divided by $516 is about 18.7, so one open link costs roughly eighteen times a year of the controls. The backup would not have prevented this particular exposure, but it prevents the next problem, the deleted or encrypted folder. The sharing setting and the guest account would have prevented the exposure.

Who does what

TaskOwnerOffice staffOutside IT provider
Decide sharing rules: who may share outside, how long links lastDecides and signs offFollows the rules and asks when unsureAdvises and sets the admin options
Set external sharing and guest optionsApprovesTells the owner about real needs, such as the accountantConfigures Microsoft 365 or Google Workspace
Control app consentApproves the policyRequests apps through the admin instead of clicking AllowReviews requests and the connected app list
Keep the service list and vendor answersSigns off on new vendorsMaintains the list and renewal datesFlags risky vendors and missing features
Back up cloud data and test a restorePays for it, receives the yearly test reportChecks the backup report each monthSets it up, runs the restore test
Quarterly access, guest and app reviewReads and signs the listPrepares the listPulls the user, guest and app reports
Exit plansKeeps the master copyUpdates export datesAdvises on formats and replacements

Do this this week

  1. Write the list of every online service the business uses, with who owns each account and who is the admin.
  2. In Microsoft 365, open the SharePoint admin center sharing page and check the external sharing level. In Google Workspace, open the Drive sharing settings in the Admin console. Set sharing to named people who sign in, and limit or expire Anyone links.
  3. List the guests and outside collaborators in each suite. Remove anyone whose project ended.
  4. Check the user consent setting (Microsoft) or API controls (Google). Limit consent to verified publishers, or block unconfigured apps, and turn on the request workflow.
  5. Review the apps already connected to the company mail and files. Remove what is unfamiliar.
  6. Ask the backup question: if every file in the shared drive vanished tonight, where would the copy be? If the answer is "the same account," start looking at a separate backup this month.
  7. Pick the three most critical services (usually email, accounting, payroll) and write the half-page exit note for each.

Checklist: cloud accounts in good shape

  • A list exists of every online service, its owner, its admin and what data it holds
  • External sharing is limited, Anyone links are off or expire, and sensitive folders are restricted
  • Guests are reviewed every quarter and removed when a project ends
  • Users cannot approve any outside app without limits, and the connected-app list was reviewed
  • Cloud data has an independent backup, and one restore was tested this year
  • Each critical vendor has a recorded answer on two-step sign-in, breach notice and data export
  • Each critical service has an exit note

Reporting angle

If a file or folder was exposed, an app was approved by mistake, or a vendor tells you it was breached:

  • Remove the exposure right away: delete the link, remove the guest or revoke the app, then change passwords and sign out other sessions from a clean device.
  • Preserve the audit and sharing logs from your admin console before they age out. Save the vendor's breach notice with its date.
  • If money was taken or payment details are involved, call your bank's fraud line first, then file at the FBI's ic3.gov.
  • Report fraud and scams to the FTC at ReportFraud.ftc.gov.
  • If CISA's help is needed for an active cyber incident, you can report at cisa.gov/report.
  • If personal information of customers or employees may have been exposed, see lesson 10 for notice basics and the Idaho Attorney General's consumer protection page at ag.idaho.gov/consumer-protection. Call your insurer's breach hotline if you carry cyber coverage.

Evidence to keep: screenshots of the sharing settings before and after you changed them, the link and the list of who viewed it, the connected app name and consent date, the vendor's notice, your service list, and a record of the time you found the problem and each step you took.

Research angle

For how management should own vendor and cloud risk, see the companion course at why management owns risk. For personal cloud accounts at home, see home computer security.

Questions and answers

Is the cloud safer than a server in my back room?

Usually, for the things a provider does well: power, hardware, physical security and patching. A small office rarely matches that. It is only safer if you handle your own half: sign-in, sharing and apps. A badly set cloud account is more exposed than a locked office server, because it is reachable from anywhere.

What is the difference between Microsoft 365 and Google Workspace for security?

Both offer two-step sign-in, sharing controls, app controls, audit logs and admin consoles, and both work well for a small office when configured. Pick the one your staff and clients already use, then spend your effort on settings. Switching to fix security is rarely worth it.

Do I need a backup if I use OneDrive or Google Drive?

Yes, if the data matters. Sync is not backup. Delete a file on your laptop and it disappears from the cloud copy too. Recycle bins help for weeks, not months. An independent backup covers the rest.

How often should I check sharing settings?

Set them now, then review each quarter along with admin and guest lists. Also check after any staff change or when you add a new service.

My accountant wants me to send files by email. Is the cloud better?

Often, yes. A shared folder with a named guest, a sign-in and an end date beats an attachment that sits in several inboxes forever. If the accountant prefers email, ask about their secure portal, and see lesson 5 on safe ways to send sensitive data.

What if a vendor refuses to answer security questions?

Take that as an answer. A small vendor may not have a formal report, but should be able to say whether it supports two-step sign-in, how you export your data and how it would tell you about a breach. If it cannot, weigh whether the tool is worth the risk, and keep sensitive data out of it.

Can employees keep company files in their personal cloud accounts?

Avoid it. Files in a personal account leave with the person and you cannot see who they were shared with. Set a rule that company files live in company accounts only, and give people an easy company place to put them.

Who owns the files if the owner of the account leaves?

Files in OneDrive or My Drive belong to the account that holds them, so they can vanish when the account is deleted. Use shared folders and shared drives for team work. When someone leaves, transfer their files first (Microsoft keeps a departed OneDrive for a retention period, and Google lets admins transfer ownership), and only then delete the account.

Do I have to tell customers if my cloud vendor is breached?

It depends on what data was exposed and on the rules that apply to you. Lesson 10 covers notice basics, including Idaho's breach notice law, and your insurer's breach hotline can help you sort out the first steps. Ask your vendor in writing what was involved and keep the answer.

Hard questions

"Microsoft and Google are huge. If they can't keep things safe, why would my settings matter?"

The big providers are good at the part they control, the machines. The attacks on small firms almost always come through the part the customer controls: a stolen password, an open link, an approved app. Your settings are exactly where the risk sits.

"Tightening sharing will slow my staff down and annoy clients."

A little. The fix is to make the safe path easy: a guest invite takes about a minute, and one shared folder for each outside partner removes most email back-and-forth. Close Anyone links by default and make a clear exception for the one or two folders that need them.

"A separate backup of cloud data sounds like paying twice for the same thing."

You are paying for a second, independent copy, which is the whole point. The provider's recovery tools are built for convenience and short windows. A backup is built for the day the account itself is compromised, deleted or encrypted. For a small office the price is typically a few dollars per user per month, which is cheap next to one lost quarter of client records.

"We trust our accountant and our IT guy. Why vet them?"

Trust is a good start, and it does not replace a few facts. Do they use two-step sign-in on their own tools? Can they lose a laptop with your files on it? Do you have your own admin access? Asking is no accusation. You would want the same check from them if the roles were reversed.

"We're too small to be a target. Isn't this overkill?"

Attackers rarely pick a target by size. Automated tools probe thousands of accounts and open links at once, and small firms are attractive because they hold money and records with fewer defenses. The steps here are mostly settings and one backup subscription, and they take hours, not weeks.

Check yourself

1. Under the shared responsibility model for software you rent online (SaaS), who is always responsible for your accounts, your data and who has access to it?

2. A client folder in your online file storage is shared with an Anyone link. What does that mean?

3. An office manager receives a pop-up from an unfamiliar app asking permission to read the whole company mailbox. What is the safest step?

4. A staff member deletes a shared project folder by mistake, and nobody notices for four months. Which statement is most accurate?

5. In the Ridgeline Tax Studio worked example, a year of third-party backup and a sharing review costs about $516, and the incident costs about $9,670. About how many times larger is the incident?

6. Which question belongs on a vendor security checklist before you put payroll or customer data with a new online service?

Terms in this lesson

Cloud
Computing and storage run on someone else's servers and reached over the internet, instead of on equipment in your office.
SaaS (software as a service)
Software you rent and use through a browser or app, such as email, accounting, payroll or a customer list, while the provider runs the servers and the program.
Shared responsibility model
The split of security jobs between the provider and the customer. The provider secures its buildings and servers. You secure your accounts, settings, devices and data.
Tenant
Your own private space inside a provider's service, holding your users, settings and data. Microsoft uses the word for a company's Microsoft 365 account.
Guest access
Permission for a person outside your company to sign in and use specific files, folders or teams that you share with them.
The permission screen where a user lets another app read or change data in their account without giving that app their password.
Data portability
Your ability to export your data from a service in a usable form, so you can move to another service or keep a copy.

Full glossary

Sources