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Lesson 9 of 9 · about 22 minutes

Worked Case: Anatomy of a 30-Second AI-Assisted Explainer

You'll be able to

  • Understand why 30 seconds of calm narration holds about 75 words
  • See how a shot list mixes AI stills, simple AI motion and real material
  • Know which elements of an explainer AI can make and which must be real
  • Recognize what labels, captions and a project log contribute to an honest AI-assisted video

This case follows one finished piece from blank page to upload. The issue is invented: the Cold Springs Water District has proposed raising the base residential rate from $42 to $58 a month, starting July 1, to replace a 1962 main line. The hearing is October 28. A residents' group wanted a neutral 30-second vertical explainer telling neighbors what is proposed and how to weigh in. Every stage below shows where AI did the work and where it was kept out.

Stage 1: Facts before pixels

The group listed every fact the video would state and where it came from. In real life, that is the district's rate notice and board packet.

Fact sheet

FactSource
Base rate $42 now, $58 proposedDistrict rate notice, page 1
Starts July 1, 2027 if approvedRate notice, page 1
Pays for replacing the 1962 main line, $6.2 millionBoard packet, capital plan
Public hearing October 28, 6 p.m., district officeHearing notice
Written comments accepted until October 27Hearing notice

Arithmetic: $58 minus $42 = $16 more a month. $16 x 12 = $192 more a year. $16 / $42 = 0.381, a 38.1 percent increase. Rounded to 38 percent in narration and written out in words for the voice.

Stage 2: A 75-word script

Narration at a calm 150 words per minute is 2.5 words per second. Thirty seconds holds 75 words. A beat at the start and end leaves room for 68 to 72.

Script (71 words)

Cold Springs, your water bill may go up.
The district wants to raise the base rate
from forty-two dollars to fifty-eight dollars a month.
That's thirty-eight percent, or about
a hundred ninety-two dollars a year.
The money would replace a main line
laid in nineteen sixty-two.
The board holds a public hearing
October twenty-eighth at six p.m.
Written comments are due the twenty-seventh.
Details and the full notice are linked below.

Neutral: it states the proposal, the cost and the reason, and says how people can take part. It does not say whether the increase is good. An advocacy version would add a position and a call to action, and still keep every number sourced.

Stage 3: Shot list

Nine shots, vertical 9:16, about 30 seconds, mixing AI stills, a little AI motion and material the group controlled.

#TimeNarrationVisualSource
10:00 to 0:03"your water bill may go up"Water tower at dawnImageStudio still
20:03 to 0:07"raise the base rate"Rosa at kitchen table opening an envelopeImageStudio still
30:07 to 0:11"$42 to $58"Plain background, big titles $42 then $58Title in editor
40:11 to 0:15"38 percent, $192 a year"Simple bar chart, two barsMade by the group
50:15 to 0:18"replace a main line"Old pipe in a trench, light rainAI video clip (optional) or still
60:18 to 0:21"laid in 1962"Title "Installed 1962" over shot 5Title in editor
70:21 to 0:25"public hearing October 28"A member's own photo of the district office (real building, real photo)Phone camera
80:25 to 0:28"comments due the 27th"Rosa writing at the tableImageStudio still
90:28 to 0:30"linked below"End card with disclosuresTitle in editor

Note shot 7. The district office is a real place, so it gets a real photo. AI handles the generic and the symbolic. Reality handles the real.

Stage 4: Images

The style sheet came first (lesson 3). Shots 1, 2, 5 and 8 were generated in ImageStudio at 1080x1920 on Draft, with Final used only for the keepers.

STYLE: flat vector illustration, clean shapes, light paper grain
PALETTE: slate blue, ochre, off-white, charcoal
LIGHT: soft morning light, gentle shadows
CHARACTER: Rosa, woman about 60, short gray hair, round wire
  glasses, olive green canvas jacket, red scarf
FRAME: tall vertical, subject in middle third, open space at
  top for titles, plain lower fifth
NO: text, logos, real place names

Shot 2's prompt was "Rosa sitting at a small kitchen table opening a white envelope, coffee mug beside her, window behind her" plus the style sheet. With "Show platform safe areas" on, any image with Rosa's face in the bottom fifth was rejected.

Budget

Say 12 drafts per shot for 4 shots, then 4 finals: 48 drafts and 4 finals. If a provider's draft costs about 4 cents and final about 13 cents (actual list prices vary by provider), that is 48 x 0.04 + 4 x 0.13 = $1.92 + $0.52 = $2.44.

Optional AI motion for shot 5: one 4-second Veo 3.1 Lite clip at 720p is $0.05 per second as of October 2026, so 3 tries x 4 seconds x $0.05 = $0.60. Holding the still on screen costs nothing and is often just as good.

Stage 5: Voice and music

The script went into Text2Speech in Voice Studio, where two or three stock voices were compared and a calm, neutral one chosen. "Nineteen sixty-two" and "Cold Springs" are the words most likely to come out wrong, so those lines got a careful listen and a regeneration where needed. The target length was 27 to 29 seconds. When a take ran long, words were cut rather than speeding the voice past natural.

In MusicStudio, the "Instrumental (no vocals)" mode and a style like "instrumental, soft piano and light acoustic guitar, 90 BPM, steady, calm, no big builds" produced two songs, and the steadier one won. The license terms for the Mureka plan decide whether it can be used in anything paid (lesson 8).

Stage 6: Assembly

The pieces came together in AVPrep3, the desktop timeline editor, in four lanes:

  • Lane 1: images and the real photo, in shot order, as plain holds. ("Images to Video" turns stills into clips; the AVPrep3 help does not describe an animated zoom.)
  • Lane 2: titles from "Add Title": $42, $58, 38%, $192 a year, Installed 1962, Hearing Oct. 28, 6 p.m. Each was checked against the fact sheet.
  • Lane 3: narration, with each title lined up to the word it matches.
  • Lane 4: music, ducked under speech, faded in and out.

Captions were transcribed from the narration, corrected against the script and burned in above the bottom app zone; the AV chapter text people can read covers size and contrast. Straight cuts joined the shots, since crossfades between AI stills look like melting.

VideoStudio offers a simpler route: "Create Video" builds a slideshow from up to 10 images, and "Replace video audio" lays in a narration-plus-music mix made in SoundStudio. Titles and captions are harder there, so they would be baked into the still images in an image editor first.

Stage 7: Labels

  • On screen, whole video: "AI illustration" small in the top corner, inside the safe area, about 28 to 32 pixels tall on a 1080-wide frame.
  • End card: "Illustrations: AI-generated (ImageStudio). Narration: AI voice (ElevenLabs). Music: AI-generated (Mureka). Photo of district office: [member's name]. Source: Cold Springs Water District rate notice."
  • Post text: the same sentence plus the link to the notice.
  • Platform labels: the illustrations are stylized, not realistic, and Rosa is invented. YouTube's policy does not require its AI label for clearly unrealistic content. Its rule names AI music that is the main focus of a video, but its examples list "AI generated music" with no such qualifier, so a background bed is a gray area. The group disclosed anyway. On TikTok, a label sticker or caption costs nothing.
The test for a label: if a stranger saw only a screenshot of one frame, would they know it was illustrated? If not, the label is not doing its job yet.

Stage 8: Export and log

The export was a 1080x1920 MP4 from an AVPrep3 platform preset. It got two viewings on a phone: once with sound off (do captions carry it?) and once with sound on (are the numbers clear over the music?). The AV chapter getting it out the door covers delivery checks.

What was confirmed before upload

  • Every number on screen matched the fact sheet
  • No AI image depicted a real person or a real identifiable place
  • Real places appeared only in real photos the group had rights to
  • The AI label was visible for the full length; the end card named each AI tool
  • Captions were proofread and inside safe zones
  • Music sat clearly under the voice
  • Tool terms allowed commercial use if the post was sponsored
  • The project log was complete: tools, models, prompts, takes, dates, sources

Reporting angle

Before you publish an explainer about a utility rate, call the district and read them the numbers. Ask whether $58 is the base rate or an average bill, whether usage charges change too, and whether the hearing is the final vote. Utility rate notices often hide the per-gallon change in a second table. If the district's answer changes a number, change the script and regenerate the narration line. It takes two minutes. A correction takes two weeks.

Research angle

Pictures, Numbers and Infographics

Most Americans say they want to know when a picture, video or voice was made by AI, and about half doubt they could tell on their own. The rules covering synthetic media have mostly arrived since 2024, as the timeline shows.

A girl looks toward a small winged figure in the air beside her face, in an old sepia photograph
Frances Griffiths with a fairy, photographed by her cousin Elsie Wright in Cottingley, England, in August 1920. The fairies were paper cutouts. Arthur Conan Doyle promoted the cousins' photographs in The Strand Magazine in 1920, and the cousins did not admit the trick until the 1980s. Fake photographs are as old as photography. AI cut the time and skill needed to make one. Credit: Elsie Wright. Public domain (published before 1931), via Wikimedia Commons.

By the numbers

  • 76%: share of U.S. adults who say it is extremely or very important to be able to tell whether pictures, videos and text were made by AI or by people. Pew Research Center, 2025
  • 53%: share of U.S. adults who are not too or not at all confident they can tell whether something was made by AI or a person. Pew Research Center, 2025
  • 62%: share of people across the survey's markets who are concerned about fake news online, up 4 points in a year. Reuters Institute Digital News Report, 2026
  • $6 million: fine the FCC proposed on May 23, 2024, for robocalls that used an AI-cloned voice of President Biden to tell New Hampshire voters to skip the January 2024 primary. Federal Communications Commission, 2024
  • 48 hours: the most time a covered platform has to remove a nonconsensual intimate image, real or AI-made, after a valid request under the TAKE IT DOWN Act. Platforms had 1 year from the May 19, 2025 signing to set up the request process. Public Law 119-12, 2025
  • Over 10,000: public comments the U.S. Copyright Office received on its 2023 inquiry into AI and copyright, which fed its reports on digital replicas and on whether AI output can be copyrighted. U.S. Copyright Office
Telling AI content from human work Extremely or very important 76% Not confident they can tell 53%
Share of U.S. adults on detecting AI-made content. Source: Pew Research Center, 2025.
Deepfakes meet the rulebook Jan 21, 2024 Robocalls with a cloned presidential voice reach New Hampshire voters May 23, 2024 FCC proposes a $6 million fine Jul 31, 2024 Copyright Office report, Part 1: digital replicas Jan 29, 2025 Copyright Office report, Part 2: copyrightability May 19, 2025 TAKE IT DOWN Act signed (Public Law 119-12) May 19, 2026 Deadline for platforms to have a 48-hour removal process
Federal actions on cloned voices, digital replicas and AI-made intimate images, 2024 to 2026. Sources: FCC, 2024, U.S. Copyright Office, Public Law 119-12.

Check yourself

1. At a calm narration pace of 150 words per minute, how many words fit in 30 seconds?

2. In the Cold Springs case, the rate rises from $42 to $58 a month. Where did those numbers appear on screen?

3. Which disclosure plan fits this project?

4. The water rate increase is from $42 to $58 a month. What is the percentage increase?

5. Why does the music sit well under the voice in the final mix?

6. Someone asks the group how image 4 was made. What lets them answer in one minute?

Terms in this lesson

Explainer
A short piece that makes one issue clear: what is changing, why, and what it means for the viewer.
End card
The last few seconds of a video with credits, sources, disclosures and where to learn more.
Burned-in captions
Captions drawn into the video image itself, so they show on every platform even with sound off.
Project log
A running record of every tool, prompt, take, source and decision in a production.

Full glossary

Sources