Lesson 9 of 9 · about 22 minutes
Worked Case: Anatomy of a 30-Second AI-Assisted Explainer
You'll be able to
- Understand why 30 seconds of calm narration holds about 75 words
- See how a shot list mixes AI stills, simple AI motion and real material
- Know which elements of an explainer AI can make and which must be real
- Recognize what labels, captions and a project log contribute to an honest AI-assisted video
This case follows one finished piece from blank page to upload. The issue is invented: the Cold Springs Water District has proposed raising the base residential rate from $42 to $58 a month, starting July 1, to replace a 1962 main line. The hearing is October 28. A residents' group wanted a neutral 30-second vertical explainer telling neighbors what is proposed and how to weigh in. Every stage below shows where AI did the work and where it was kept out.
Stage 1: Facts before pixels
The group listed every fact the video would state and where it came from. In real life, that is the district's rate notice and board packet.
Fact sheet
| Fact | Source |
|---|---|
| Base rate $42 now, $58 proposed | District rate notice, page 1 |
| Starts July 1, 2027 if approved | Rate notice, page 1 |
| Pays for replacing the 1962 main line, $6.2 million | Board packet, capital plan |
| Public hearing October 28, 6 p.m., district office | Hearing notice |
| Written comments accepted until October 27 | Hearing notice |
Arithmetic: $58 minus $42 = $16 more a month. $16 x 12 = $192 more a year. $16 / $42 = 0.381, a 38.1 percent increase. Rounded to 38 percent in narration and written out in words for the voice.
Stage 2: A 75-word script
Narration at a calm 150 words per minute is 2.5 words per second. Thirty seconds holds 75 words. A beat at the start and end leaves room for 68 to 72.
Script (71 words)
Cold Springs, your water bill may go up. The district wants to raise the base rate from forty-two dollars to fifty-eight dollars a month. That's thirty-eight percent, or about a hundred ninety-two dollars a year. The money would replace a main line laid in nineteen sixty-two. The board holds a public hearing October twenty-eighth at six p.m. Written comments are due the twenty-seventh. Details and the full notice are linked below.
Neutral: it states the proposal, the cost and the reason, and says how people can take part. It does not say whether the increase is good. An advocacy version would add a position and a call to action, and still keep every number sourced.
Stage 3: Shot list
Nine shots, vertical 9:16, about 30 seconds, mixing AI stills, a little AI motion and material the group controlled.
| # | Time | Narration | Visual | Source |
|---|---|---|---|---|
| 1 | 0:00 to 0:03 | "your water bill may go up" | Water tower at dawn | ImageStudio still |
| 2 | 0:03 to 0:07 | "raise the base rate" | Rosa at kitchen table opening an envelope | ImageStudio still |
| 3 | 0:07 to 0:11 | "$42 to $58" | Plain background, big titles $42 then $58 | Title in editor |
| 4 | 0:11 to 0:15 | "38 percent, $192 a year" | Simple bar chart, two bars | Made by the group |
| 5 | 0:15 to 0:18 | "replace a main line" | Old pipe in a trench, light rain | AI video clip (optional) or still |
| 6 | 0:18 to 0:21 | "laid in 1962" | Title "Installed 1962" over shot 5 | Title in editor |
| 7 | 0:21 to 0:25 | "public hearing October 28" | A member's own photo of the district office (real building, real photo) | Phone camera |
| 8 | 0:25 to 0:28 | "comments due the 27th" | Rosa writing at the table | ImageStudio still |
| 9 | 0:28 to 0:30 | "linked below" | End card with disclosures | Title in editor |
Note shot 7. The district office is a real place, so it gets a real photo. AI handles the generic and the symbolic. Reality handles the real.
Stage 4: Images
The style sheet came first (lesson 3). Shots 1, 2, 5 and 8 were generated in ImageStudio at 1080x1920 on Draft, with Final used only for the keepers.
STYLE: flat vector illustration, clean shapes, light paper grain PALETTE: slate blue, ochre, off-white, charcoal LIGHT: soft morning light, gentle shadows CHARACTER: Rosa, woman about 60, short gray hair, round wire glasses, olive green canvas jacket, red scarf FRAME: tall vertical, subject in middle third, open space at top for titles, plain lower fifth NO: text, logos, real place names
Shot 2's prompt was "Rosa sitting at a small kitchen table opening a white envelope, coffee mug beside her, window behind her" plus the style sheet. With "Show platform safe areas" on, any image with Rosa's face in the bottom fifth was rejected.
Budget
Say 12 drafts per shot for 4 shots, then 4 finals: 48 drafts and 4 finals. If a provider's draft costs about 4 cents and final about 13 cents (actual list prices vary by provider), that is 48 x 0.04 + 4 x 0.13 = $1.92 + $0.52 = $2.44.
Optional AI motion for shot 5: one 4-second Veo 3.1 Lite clip at 720p is $0.05 per second as of October 2026, so 3 tries x 4 seconds x $0.05 = $0.60. Holding the still on screen costs nothing and is often just as good.
Stage 5: Voice and music
The script went into Text2Speech in Voice Studio, where two or three stock voices were compared and a calm, neutral one chosen. "Nineteen sixty-two" and "Cold Springs" are the words most likely to come out wrong, so those lines got a careful listen and a regeneration where needed. The target length was 27 to 29 seconds. When a take ran long, words were cut rather than speeding the voice past natural.
In MusicStudio, the "Instrumental (no vocals)" mode and a style like "instrumental, soft piano and light acoustic guitar, 90 BPM, steady, calm, no big builds" produced two songs, and the steadier one won. The license terms for the Mureka plan decide whether it can be used in anything paid (lesson 8).
Stage 6: Assembly
The pieces came together in AVPrep3, the desktop timeline editor, in four lanes:
- Lane 1: images and the real photo, in shot order, as plain holds. ("Images to Video" turns stills into clips; the AVPrep3 help does not describe an animated zoom.)
- Lane 2: titles from "Add Title": $42, $58, 38%, $192 a year, Installed 1962, Hearing Oct. 28, 6 p.m. Each was checked against the fact sheet.
- Lane 3: narration, with each title lined up to the word it matches.
- Lane 4: music, ducked under speech, faded in and out.
Captions were transcribed from the narration, corrected against the script and burned in above the bottom app zone; the AV chapter text people can read covers size and contrast. Straight cuts joined the shots, since crossfades between AI stills look like melting.
VideoStudio offers a simpler route: "Create Video" builds a slideshow from up to 10 images, and "Replace video audio" lays in a narration-plus-music mix made in SoundStudio. Titles and captions are harder there, so they would be baked into the still images in an image editor first.
Stage 7: Labels
- On screen, whole video: "AI illustration" small in the top corner, inside the safe area, about 28 to 32 pixels tall on a 1080-wide frame.
- End card: "Illustrations: AI-generated (ImageStudio). Narration: AI voice (ElevenLabs). Music: AI-generated (Mureka). Photo of district office: [member's name]. Source: Cold Springs Water District rate notice."
- Post text: the same sentence plus the link to the notice.
- Platform labels: the illustrations are stylized, not realistic, and Rosa is invented. YouTube's policy does not require its AI label for clearly unrealistic content. Its rule names AI music that is the main focus of a video, but its examples list "AI generated music" with no such qualifier, so a background bed is a gray area. The group disclosed anyway. On TikTok, a label sticker or caption costs nothing.
Stage 8: Export and log
The export was a 1080x1920 MP4 from an AVPrep3 platform preset. It got two viewings on a phone: once with sound off (do captions carry it?) and once with sound on (are the numbers clear over the music?). The AV chapter getting it out the door covers delivery checks.
What was confirmed before upload
- Every number on screen matched the fact sheet
- No AI image depicted a real person or a real identifiable place
- Real places appeared only in real photos the group had rights to
- The AI label was visible for the full length; the end card named each AI tool
- Captions were proofread and inside safe zones
- Music sat clearly under the voice
- Tool terms allowed commercial use if the post was sponsored
- The project log was complete: tools, models, prompts, takes, dates, sources
Reporting angle
Before you publish an explainer about a utility rate, call the district and read them the numbers. Ask whether $58 is the base rate or an average bill, whether usage charges change too, and whether the hearing is the final vote. Utility rate notices often hide the per-gallon change in a second table. If the district's answer changes a number, change the script and regenerate the narration line. It takes two minutes. A correction takes two weeks.
Research angle
- ImageStudio: the Journal Tools image generator, which strips metadata from its output.
- Voice Studio: the Journal Tools voice page.
- MusicStudio: the Journal Tools music page.
- AVPrep3 help: the editor used in the worked project.
- VideoStudio: the browser editor for trimming and joining AI clips.
- YouTube Help: Disclosing altered or synthetic content: when a creator must label synthetic media.
- TikTok Community Guidelines: Integrity and authenticity: the platform rules on synthetic media.
Pictures, Numbers and Infographics
Most Americans say they want to know when a picture, video or voice was made by AI, and about half doubt they could tell on their own. The rules covering synthetic media have mostly arrived since 2024, as the timeline shows.
By the numbers
- 76%: share of U.S. adults who say it is extremely or very important to be able to tell whether pictures, videos and text were made by AI or by people. Pew Research Center, 2025
- 53%: share of U.S. adults who are not too or not at all confident they can tell whether something was made by AI or a person. Pew Research Center, 2025
- 62%: share of people across the survey's markets who are concerned about fake news online, up 4 points in a year. Reuters Institute Digital News Report, 2026
- $6 million: fine the FCC proposed on May 23, 2024, for robocalls that used an AI-cloned voice of President Biden to tell New Hampshire voters to skip the January 2024 primary. Federal Communications Commission, 2024
- 48 hours: the most time a covered platform has to remove a nonconsensual intimate image, real or AI-made, after a valid request under the TAKE IT DOWN Act. Platforms had 1 year from the May 19, 2025 signing to set up the request process. Public Law 119-12, 2025
- Over 10,000: public comments the U.S. Copyright Office received on its 2023 inquiry into AI and copyright, which fed its reports on digital replicas and on whether AI output can be copyrighted. U.S. Copyright Office
Check yourself
1. At a calm narration pace of 150 words per minute, how many words fit in 30 seconds?
150 words per minute divided by 60 is 2.5 words per second. 2.5 x 30 = 75.
2. In the Cold Springs case, the rate rises from $42 to $58 a month. Where did those numbers appear on screen?
Titles set by a person keep spelling and accuracy under control. A model can misdraw a number, and a wrong number in an explainer is a correction waiting to happen.
3. Which disclosure plan fits this project?
The label travels with the video, the end card gives detail, and platform labels satisfy their rules.
4. The water rate increase is from $42 to $58 a month. What is the percentage increase?
58 minus 42 = 16. 16 divided by 42 = 0.381, or 38.1 percent.
5. Why does the music sit well under the voice in the final mix?
In an explainer, intelligibility wins, so the bed is ducked under narration.
6. Someone asks the group how image 4 was made. What lets them answer in one minute?
The log is the record for disclosure, corrections and any copyright or licensing question.
Terms in this lesson
- Explainer
- A short piece that makes one issue clear: what is changing, why, and what it means for the viewer.
- End card
- The last few seconds of a video with credits, sources, disclosures and where to learn more.
- Burned-in captions
- Captions drawn into the video image itself, so they show on every platform even with sound off.
- Project log
- A running record of every tool, prompt, take, source and decision in a production.
Sources
- ImageStudio (Journal Tools) checked 2026-10
- Voice Studio (Journal Tools) checked 2026-10
- MusicStudio (Journal Tools) checked 2026-10
- AVPrep3 help checked 2026-10
- VideoStudio (Journal Tools) checked 2026-10
- Google Gemini API pricing (Veo 3.1 Lite per-second price) checked 2026-10
- YouTube Help: Disclosing use of altered or synthetic content checked 2026-10
- TikTok Community Guidelines: Integrity and authenticity checked 2026-10